NORTH

SOUTH

Specialists in Search and Social

Never Settle.

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Specialists in Search and Social

We never shy away from the facts so that we can enable critical business thinking

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Specialists in Search and Social

We put the care factor and ownership of results into outstanding partnerships

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Specialists in Search and Social

We challenge conventional wisdom in open, collaborative ways

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Our clients see a problem as an opportunity, not a barrier to success.


Meet them here...

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1 – 4

Subaru

Subaru tasked us with reducing Google Ads CPC to improve budget to impression share ratio


We tested 100s of different bid model/inventory network/landing page combinations over weeks & months to achieve an amazing outcome

The challenge

Dramatically reduce CPC to improve budget to impression share ratio


What we did about it

Implemented mass testing across all bid model types, inventory networks, audience bidding, landing page testing for highest quality score


What was the outcome

Reduced CPC by 68%

Increased click volume by 284%

Increased conversions by 215%

“The team at NorthSouth took our search advertising to a whole new level. With a persistent thorough approach to reporting, coupled with minute by minute approach to live results, the team have lifted our impact whilst monitoring our CPCs like hawks to maximise impressions and overall traffic to our website.True partners that keep on pushing and happy to challenge the status quo via experimentation to create new benchmarks.”


- Subaru

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Clicks

CPC

Goal Completions

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2 – 4

LEGO

Lego Certified Stores engaged us to launch their online store to supplement their bricks and mortar strategy


We developed accurate revenue forecasts & an aggressive e-commerce strategy


The strategy delivered 35,000 new customers & over $8m in the first year of operation



The challenge

Launch a new online store in the incredibly competitive Lego market


What we did about it

Developed highly accurate revenue forecasts based on deep market research to underpin an aggressive customer acquisition strategy


What was the outcome

Delivered 35,000 customers in year 1

Delivered $8 million revenue in year 1

Dominated Google Ads impression share vs lego.com & amazon.com.au

Developed an agile & effective working relationship with the COO & board

“The team at NorthSouth Advertising have been true partners, working alongside our team as part of the family. Open communication, a relentless drive for growth and an innovative approach to doing business has underpinned our partnership.”


- LEGO

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Cost

Total Conversion Value

Return on ad spend (ROAS)

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3 – 4

Drive’s previous agency had settled for the ‘new normal’ of post iOS14 impact on CPL


There were no recommendations made, strategy shifts presented or accountability taken


We were engaged to conduct a media audit to lift the hood on the strategy

The challenge

iOS14 privacy changes increased Meta Ads CPL 131% YOY


What we did about it

Corrected all issues identified in the media audit

Implemented always on ad copy, creative & lead form testing

Developed hourly live reporting to enable agile optimisations


What was the outcome

Reduced CPL by 65% YOY

Increased lead volume by 53%

Developed & implemented full funnel digital strategy

Developed & Implemented single source of truth CEO report




Working with NorthSouth has allowed us to cement our digital strategy & achieve strong YOY growth”


drive.com.au

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Cost

On Facebook Leads

Cost per On Facebook Lead

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4 – 4

Pump Haircare were heavily affected by the iOS14 changes with ROAS performance dropping by over 50%. Their previous agency were stuck in their pre 2020 tactics and refused to evolve.


We were engaged to turn things around.



The challenge

iOS14 privacy changes halved Meta Ads ROAS performance YOY


What we did about it

Implemented diverse creative, audiences & tactics with live hourly reporting to enable agile optimisation decisions in real time


What was the outcome

Increased ROAS by 55% vs previous period

Increased revenue by 81%

Diversified digital strategy to include Google Ads

Developed & implemented single source of truth live reporting

“After working with multiple agencies and never being satisfied it was a breath of fresh air finding NorthSouth. James and James are both very hands on and constantly on the ball. NorthSouth care about the business like it’s their own which I have never experienced with any other agency. I am extremely happy with their results across Social and Search advertising.”


- Pump Haircare

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Conversion Rate

Return on Ad Spend (ROAS)

CTR

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Never stop, never rest

and never settle

Our Culture is built to:


  • Never avoid the tough conversations that help us all focus on the problem
  • Never shy away from the facts that help us learn
  • Never forget the bigger picture of where we need to be and why it's important


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How it feels to work with us:

“Working with NorthSouth has allowed us to cement our digital strategy & achieve strong YOY growth”


- drive.com.au


“Open communication, a relentless drive for growth and an innovative approach to doing business has underpinned our partnership.”


- LEGO Certified Stores


“True partners that keep on pushing and happy to challenge the status quo via experimentation to create new benchmarks.”


- Subaru


Empowering

in the way new information can answer your challenges

Refreshing

in the ownership and collaboration on your problems

Confident

in the present and future capability to respond to new challenges

NORTH

SOUTH

Specialists in Search and Social

We can always be better with great partners – please get in touch to find out more


admin@northsouthadvertising.com.au


Level 6, 201 Kent Street,

Sydney, NSW 2000